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Switch: How to change things when change is hard (Paperback)

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Forfattere:
Dan Heath
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Beskrivelse

We all know that change is hard. It's unsettling, it's time-consuming, and all too often we give up at the first sign of a setback. But why do we insist on seeing the obstacles rather than the goal? The authors argue that we need only understand how our minds function in order to unlock shortcuts to switches in behaviour.

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